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A third of nightclubs have shut in the past five years [1]
(The Economist)

The UK Nightclub Industry’s Annual Growth over the past five years is -6.1% [2]
(IBIS World)

In 2010 Luminar achieved just 10% of its 3 year forecasted profit [3]
(Mark Stretton)

So, if you haven’t noticed by now, the clubbing industry is in turmoil. Clubs are closing down left, right and center and there is much understanding as to why this is. A simple PESTEL analysis can outline the great changes to the economy, social environment and licensing laws which are having the greatest impact on this industry. However, I have yet to find a study or research which explores ways in which the clubbing industry can adapt to these changes and prosper in spite of them. Is it the beginning of the end of the clubbing industry as we know it? Or can these environmental changes be capitalized on through innovation and strategic change to capture back the custom and profitability it once had?

These are just some thoughts I am having as I begin the journey of my dissertation. I welcome any feedback / ideas / suggestions!

References

[1] http://www.economist.com/news/britain/21565236-nightclubs-try-turn-around-their-ebbing-fortunes-less-dance

[2] http://www.ibisworld.co.uk/market-research/nightclubs.html

[3] http://www.morningadvertiser.co.uk/General-News/Recession-takes-toll-on-nightclub-trade

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